Are you looking for how to create a Youtube channel? you have come to the right place.
Just as MTV base or CNN is to television, a Youtube channel is to the internet. A Youtube channel is a personal or business page on YouTube that contains curated videos of any kind. It can be owned by an individual or a business.
In this article, you will learn the benefits of a Youtube channel; how to create a YouTube channel and some loads of other information.
- 1 What is YouTube?
- 2 Why You Should Create a Youtube Channel
- 3 How to Create a Youtube Channel for Personal Use
- 4 How to Create a Youtube Channel for Business
- 5 How to Convert Personal Youtube Channel to Business Channel
What is YouTube?
YouTube is an online video-sharing platform owned by Google. It was founded in February 2005. Youtube allows anybody with a Gmail account to upload videos online for free. Youtube is also a video search engine where you can search for any kind of video content from around the world.
According to Alexa rankings, It is the second most visited website in the world after Google and followed by Tmall.
Why You Should Create a Youtube Channel
Here are some of the reasons why you should create your own Youtube channel today.
Free Video Platform
Youtube allows everyone to upload videos for free. For website owners, you do not need to upload videos on your web server as this would slow down your server or make you pay more for server space. When you upload videos to Youtube, you allow Youtube to host your video for free while you embed the video on your website.
It is the easiest way to broadcast yourself both internationally and locally through videos.
Free Traffic from Search Engines
Once your videos are on Youtube, it becomes visible on the internet. You get free traffic from Google and other search engines – Traffic in the sense of people seeing your videos.
Google owns Youtube. So in a bid to make YouTube relevant, Google mostly displays videos from Youtube on search results before videos from other platforms. This way, it is easier for your videos to show up on Google search when someone searches about something related to your video.
Free Traffic from Youtube
You also get free video views from Youtube. How does this happen?
While watching a video on Youtube, there are suggestions to watch other similar videos. If a user is watching a video on how to bake a cake, they will get suggestions to watch other videos related to baking cakes in the video suggestion tab.
For example, let’s say you have uploaded a video of yourself teaching how to fix a car tire. While other YouTubers are watching the Video, they may get a suggestion to watch your own video.
Through this means, you get free traffic even when you are new to Youtube. You really don’t need to be a superstar to get views on Youtube.
People Love Videos
Blog posts and articles are getting boring. The human brain easily gets fatigued while reading long articles. Video content can convey a message that a 5,000-word article is trying to convey within 5 minutes.
Besides, it’s not everyone that likes to read. In fact, more people watch videos than they read and there are statistics to back this up.
Youtube press has stated that Youtube has more than 2 billion monthly logged-in users. That is over 25% of the world’s current population.
YouTube is Multilingual
Youtube is available in over 80 languages. In whatever language you use in writing your video description, users from around the world will find it. However, oral language might be a barrier. If you are concerned about people with other languages not understanding what you have to say, you can transcribe your videos on micro job websites like Fiverr and Upwork.
Make Money from YouTube
While watching Youtube videos, you see various kinds of adverts. These adverts make money for Google and the channel owners. Companies and business owners pay Google money to put those adverts on videos created by channel owners; Google, in turn, pays a percentage of this money to its Youtube publishers.
Google has stated that it pays its publishers 68% of total revenue generated from an advert.
Note: Youtube channel owners are also called Youtube publishers.
With a Youtube channel enabled with Google Adsense, you can simply make money by uploading videos and getting people to watch them.
Check out some of the Highest-Paid Youtube Channel owners and how much they earn.
How to Create a Youtube Channel for Personal Use
In this part of the article, you will learn how to create a Youtube channel for your personal use. You can try this if you are just starting out to upload your own videos. Do not worry if you are sceptical about this option, you can always convert your Youtube personal channel to a business channel.
Step 1: Create a Google account if you don’t already have one
A google account is the same thing as having a Gmail account (Google owns Gmail). Once you have a Gmail account, you automatically have a Google account. You can use your Google account to access any of Google’s products.
Visit the link to sign up for Gmail if you do not have an account.
Step 2: Visit YouTube.com and sign in with your Google account
Although you can use Youtube without having to sign in. Since you want to create a Youtube channel, you have to sign in with your Google account.
Use this link to sign in to Youtube directly.
You can find the user-menu icon at the top right-hand side of Youtube. See the image below.
Alternatively, you could click this link.
Enter your correct name and create your Youtube channel.
If you are a business or brand owner, opening a Youtube business channel is preferable to a personal channel. A Youtube business/brand channel can add other Youtube users to help in managing the channel while this is not possible with a personal Youtube channel.
Also, a Youtube business channel can have a single name which is the name of the company. On a personal Youtube channel, you cannot use a brand name or a single name. You must use your real name.
How to Create a Youtube Channel for Business
In this part of learning how to create a Youtube channel, you will learn how you can create a channel for your business or brand. Note that you must have a personal Youtube channel before you can create a business channel. Use the steps above to learn how to create a Youtube channel for your personal profile.
Step 1: Log in to your Youtube account
You have to be logged in to Youtube to start the process. Please note that you can always save your passwords with a password manager so that you do not forget your passwords.
Step 2: Visit the Youtube account manager
The Youtube account manager page contains all the channels that have been created with the Google account you are signed in to. You can access this page by following the Youtube account manager page here.
Step 3: Click on “Create a new channel”
Step 4: Enter your business/brand name and click on create
It is best to use your exact business name so that your customers can find you online. Also, when customers search for your brand name on Google, your Youtube channel can show up in the search result.
Once you are done, accept the terms and conditions and click on create.
If you already have a Youtube personal channel and you want to convert it to a business channel, follow the steps in the next paragraph.
How to Convert Personal Youtube Channel to Business Channel
First of all, create a Youtube business channel (if you’ve not) using the steps above then use the steps below to change your Youtube channel to a business channel.
Step 1: Sign in to your Youtube personal account
Sign in to your Youtube personal account if you are not already signed in. If you are signed in to your business account, you have to switch to your personal account.
Step 2: Go to advanced settings.
You can access advanced settings by clicking on your account icon, settings > view advanced settings. Alternatively, you can use this link to go straight to advanced settings.
Step 3: Click on “move channel to brand account”.
Make sure you are logged in to your personal account before continuing this action. From the image above, you will notice the name on the default channel tab is a personal name.
You will be required to re-login to your Google account to continue
Step 4: Choose an account to replace the personal channel.
Select the business account that you want to replace the personal account with.
Step 5: Accept the conditions and delete.
Read and understand the conditions attached when you convert a personal Youtube channel to a business channel. If you accept the conditions, tick “I understand and wish to proceed” then click on delete channel.
Step 6: Confirm and move channel
Youtube wants to be sure that you really want to combine your channel because you cannot reverse it when the process is completed.
Click on move channel to complete the process.
Although, most social media websites are including video features; None of them beats Youtube for now.
If you are considering promoting yourself or your business through videos, follow our guide on how to create a Youtube channel today.
Thank you for reading this article. We hope you have learnt how to create a Youtube channel. You can check our other articles on how to download videos on Pinterest and how to buy and sell cars on Facebook.
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